With this package design, I wanted to create a hip-hop vibrant logo aimed for the college students. Together with the chunky lines, mix of bold, bright, vibrant tones, fun but classy type and format of my packaging design. I have created a fun but sophisticated logo for this generation of coffee drinkers. I didn’t want to create the normal typical look of coffee branding and believe I have created a unique design for the hip-hop and with a modern twist in mind. A strong organic & fun logo.